Word of mouth is the best type of advertising; its free, and a great idea, service or product can quickly reach millions of people when friends tell friends about it.

But it can also be one of the most difficult to achieve. We all have our networks of friends, but often they don't often want to be 'sold' our new product or business idea, regardless of how soft the sell. And how many will then tell their friends?

Enter the Million People Page. Instead of telling all your friends about your new website and just hoping they will find it exciting enough to pass on, why not add a profile, then invite them all to join in too - so you can all discover your six degrees of separation.

That way, not only will you get a great ranking on our site, but you also piggy back your favourite website onto a great viral one! One which your friends friends are much more likely to pass on. After all, giving your friends the opportunity to find out their six degrees of separation means there is something in it for them too...

And if you don't have a website to promote, you can just enjoy the fun of joining in and seeing how you are connected to the world!

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We welcomed our first Danish profile on the site this week, and the canny Scots are moving up the rankings as the word spreads in Edinburgh. We have an amazing 9 degrees of separation on the site already, and growing each day.

I have also recently added a visitor map to the site, so people can see where all our visitors are coming from.